Thinking somewhere in close proximity to the box

Speaking of trends for 2007, USA Today has this roundup of food-related predictions (via Agenda). One caught my eye. Someone named Alpana Singh, identified as “wine/spirits director for Lettuce Entertain You Enterprises restaurants and author of Alpana Pours,” says this:

Alternatively packaged wines will take off — Tetra Pacs (soft-sided cartons), wines in boxes. People are not ashamed to say they found a good $3 or $4 Pinot Grigio, so we’re over that hurdle. They’re buying those wines in 5-liter boxes made for the refrigerator where you can extract a glass or two at a time.

Six months ago I got a pretty aggressive pitch from a major retailer that I probably shouldn’t name about box wines being “back.” And within the last two weeks someone else randomly mentioned to me that she’d just taken box wine to a BYO French bistro.

Pattern? Or pareidolia?