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. With In The New York Times Magazine: Cheetos Giant
Posted by Rob Walker on May 9, 2009
Posted Under: Consumed
Posted Under: Consumed
BIG CHEESE:
Is largeness its own reward?
We think of ourselves as sophisticated creatures, and the many brilliant minds of the consumer-industrial complex often think of us that way, too. But sometimes what we want seems pretty simple. Sometimes, we just want something big.
A case in point, perhaps: giant Cheetos….
Read the column in the May 10, 2009, New York Times Magazine, or here.
Discuss, make fun of, or praise this column to the skies at the Consumed Facebook page.
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.
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Kim Fellner's book 
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