Linkpile (via Delicious)

Posted by Rob Walker on April 30, 2009
Posted Under: Non-Daily Linkpile
  • General Mills Recruits Bloggers: “MyBlogSpark has recruited more than 900 bloggers — over 80 percent are moms — to register to be eligible for everything from sampling campaigns to product coupons to news of a new ad campaign. General Mills plans to use the network to promote its wide portfolio of products in the food and beverage, beauty, home, electronics, health and automotive categories.”
  • Thrifty and bitter?: “56 percent of survey respondents said the recession has caused them to make significant changes in the way they are living. A quarter said they are ‘angry’ or ‘upset’ about having to do so .” Via
  • Never Mind What It Costs. Can I Get 70 % Off?: The interesting notion that this story suggests but never confronts is whether consumers might actually pay more for something that appears to be more heavily discounted. As in: A widget is on sale for $10, by a sign that says it is 50% off. An identical widget sells for $11, but with a sign that says 80% off. Does the latter sell better because of the advertised markdown percentage? My understanding is that a lot of merchandise is being “discounted” the moment it hits the selling floor now. So could the “original price” be arbitrary in that scenario? (Arbitrary within limits of course.)
  • Some Thoughts on Seeing the Film ‘Objectified’: “We had no idea that Rob Walker looked like that.” WTF is that supposed to mean? Like *what*, exactly? Actually I don’t care. I was under the impression that the way I “looked” to UnBeige is invisible. Thought maybe this would be my chance to finally see this site mentioned there — and it didn’t happen. Sad.
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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