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The hood

The hood

Posted by Rob Walker on December 23, 2006
Posted Under: Olde News

I’m not sure what the hook is for this piece, or why it appeared on the op-ed page of the NYT, but here’s a brief rumination on the hoodie.

The hooded sweatshirt began, in the 1930s, as a practical piece of clothing. Champion created the first ones for laborers in the frozen warehouses of upstate New York….

Eventually, hooded sweatshirts were produced for football and track athletes, who would lend theirs to their girlfriends, and eventually the hoodie was everyday wear.

Also addressed in the piece: hoodie-wearing by hip-hop artists and Rocky Balboa.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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