Consumed reader Q&A No. 5: Alan Lugo

Posted by Rob Walker on April 17, 2009
Posted Under: Reader Q&A

(I’m running late on this — sorry! Things are busy here! )

Continuing the effort to put Consumed readers in the spotlight, here’s the latest a series of mini-Q&As with some of the interesting people who have joined the Consumed Facebook page.

Today: Alan Lugo, a designer for the Hush Puppies brand (FB page here).

s12113506_10201. What are you working on now, or making public soon, that you’re particularly excited about (and why)?

Right now I am starting conceptual work for the men’s fall 2010 global line here at Hush Puppies, including a few interesting concepts that I think will be really cool and continue to keep the brand relevant to today’s consumer, and hopefully create more opportunities for those who have forgotten about the brand to take a look again.  Every season I try and think about a footwear need that I do not feel that is being met in the market, whether it relates to fashion, price point, color or whatever, and try to find the our take on the solution, it isn’t always easy, but I think this season we will have a couple good examples of this.  Also, the spring 2009 footwear line has recently launched globally and it represents the first line of footwear that I worked on as a professional (I’m on my 4th season now), it’s interesting to look back on those shoes that I worked on many months ago and see the things that I may have done differently, or even notice things that maybe I wasn’t sure about at the time, but now feel good about.

2.  Is there something you would have bought, or used to spend money on, a year ago, that you would not today?

One of the main things I have really cut back on is my movie expenses.  I’m using netflix now and saving a lot of money as opposed to renting movies for $5 a pop at the store; also had to let the HBO cable package go, it just was one of those things where I wasn’t getting the value out of it and was looking to save.

3. What have you bought/spent money on/or otherwise consumed lately that you’re really pleased with?

The last thing I spent money on and am really pleased with would be my latest pair of basketball shoes.  For a while there I was buying cheaper pairs and my feet would always hurt, so I finally went and bought a pair of Nike hyperdunks and they are really light, supportive, and comfortable on the court.  This has let to me playing more than I used to, so I guess I also have to be pleased with my YMCA membership.

4. And on a related note: Name, if you can, one thing that a friend/coworker/acquaintance bought lately that you find surprising or puzzling.

There really isn’t much that my friends or acquaintances have been buying lately, or at least that they are telling me about, but my friend did just buy a used bike for like $600, which I thought was a lot for a used bike, but apparently it was a $1200 bike. So I guess that was surprising.

Thanks for the answers!

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