Mixed signals

Posted by Rob Walker on March 18, 2009
Posted Under: America

So, as noted, I was at SXSW Interactive this weekend. Since getting back I’ve slowly been catching up on my reading. I’m struck by the tone of two recent columns, one by David Brooks, and the other by Peggy Noonan. Most notably, I’m struck by how different they are in tone from the general mood (as I was reading it, at least) at the Austin Convention Center.

First here’s some of Brooks:

There are no aspirational stories of rags-to-riches success floating around. There are no new how-to-get-rich enthusiasms. There are few magazine covers breathlessly telling readers that some new possibility — biotechnology, nanotechnology — is about to change everything. That part of American culture that stokes ambition and encourages risk has gone silent.

We are now in an astonishingly noncommercial moment. Risk is out of favor. The financial world is abashed. Enterprise is suspended. The public culture is dominated by one downbeat story after another as members of the educated class explore and enjoy the humiliation of the capitalist vulgarians.

Peggy Noonan’s column is even more downbeat than that — way more downbeat. It’s more like a J.G. Ballard story. Citing sources such as “a Wall Street titan,” “a Manhattan-based psychiatrist,” a “perceptive writer,” and “a friend in Florida,” she spins a portrait of the country in anxiety and fear and dystopia: Americans are apparently hoarding guns and gold coins, pulling money from the bank and preparing to grow their own food in the backyard.

Now I was only at SXSW a couple of days, but the last day it came up in one conversation that nobody seemed to be talking about the economy at all. The only panel it came up in was one that I was on (and was actually brought up by me — though I wasn’t making any points about end times being nigh). People were unveiling business ideas, lining up for movie openings, crowding panel talks to here more about what’s the next Twitter or how to be me more awesome, or whatever — and figuring where the next party was.

Maybe others had a different experience, but I truly felt like I was in some kind of recession-free zone. Certainly one didn’t sense that “enterprise is suspended” — let alone that we live in “a pandemic of fear,” as Noonan’s psychiatrist source puts it.

I should also mention that I traveled on full planes, through crowded airports. Yesterday Savannah’s St. Patrick’s Day hoedown was reportedly robust.

On the other hand … today, on On Point, callers angry about the AIG thing dropped references to “treason,” or simply declared, “I want blood.”

Oh. And the markets closed up again today.

So: What’s the deal? Are Brooks and Noonan out of touch? Are the SXSWers out of touch? Or is Hugo Lindgren correct that the anxiety is simply amplified in NYC (and perhaps by extension DC, where Brooks is based)? What about those incendiary NPR listeners? What about the markets?

Is it all just more proof that overgeneralizing is always a bad idea? More evidence/another variation on the idea that there are multiple Americas?

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Hi Rob. I think certain members of the elite press corps would do well to get out of Manhattan once in a while. Maybe take a trip to Austin in March. It’s awfully nice there.

#1 
Written By David Burn on March 19th, 2009 @ 12:56 am

from Technosailer:

Despite no one mentioning it out right, it was clear that the economy had people in funky moods. Last year at this time, we were discussing venture capital, web startups and Facebook’s expansion, as an example. This year, however, the tone and look on peoples faces was a little more stark. It was a very interesting dynamic.

Of course, that didn’t mean people were in sour moods. They weren’t. The parties flowed. The long lunches happened. People laughed and talked. In some cases, we sang.

#2 
Written By David Burn on March 19th, 2009 @ 11:39 am

I had the same observation: the economy was almost never mentioned and seemed on nobody’s mind. Partly because of the lack of traditional agencies who experienced layoffs and pay cuts in the last few months. But, more importantly, there was this feeling that ‘our time has come’. This is really an exciting time to work in the Social Media field and the opportunity seem endless. This is the year where SM leaves the conference rooms and heads into the board room. And, apparently, many people are ready for that move.

You make a good point that looking at the nation through the NY lens is not the right way to go. But here in Los Angeles, there’s a lot of anxiety and nervousness. No need to get a restaurant reservation, the Starbucks lines are shorter and many small stores are closing. I think all of us are a little bit tired with the bombardment of bad news and we’ve gotten used to it. It’s like living with bad disease: You have the choice to whine and cry. Or you can make the best of it. Most people at SXSW did the latter.

#3 
Written By Uwe Hook on March 19th, 2009 @ 1:53 pm

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