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“Objectified” object

“Objectified” object

Posted by Rob Walker on March 9, 2009
Posted Under: The Designed Life

objectified_poster1

So here’s the poster for Objectified, the documentary I mentioned the other day. The Underwire, which says Objectified is “one of the buzziest movies showing at this year’s South By Southwest film festival,” makes this interesting assertion:

The poster already has the design geeks drooling, and apparently the physical print (metallic silver, 27 inches by 39 inches) is even more impressive in person.

Hm. What does it mean to covet this particular poster? I wonder what director Gary Hustwit thinks of that?

Anyway, keen-eyed observers have noted that my name is in the “cast” list. What that means is Hustwit interviewed me. He was a nice guy and very smart, and I’m sure the documentary will be interesting. But I’ll be seeing it for the first time this coming Saturday evening, and I really don’t know what to expect. (On a personal level, probably some form of humiliation. That’s always what I expect.)

That said, if you’re going to SXSW, you might want want to check out the movie, too, and/or the Sunday panel “We Have Been Objectified: Identity, Consumerism, and the Future of Designed Objects.” Which I’m on. Maybe we’ll talk about poster lust.

And whether you go to those or not, please stop by the South By Bookstore from 5 to 5:30 pm on Sunday the 15th; I’ll be there signing books. Or perhaps just staring idly into space.

The South by Bookstore is located on the Trade Show Floor. Enter the Austin Convention Center (on 4th Street across from the Hilton), take the escalators up to the fourth floor, take a right when you get off the escalator and walk down the hall. The main entrance to the trade show is on your left. Walk to the back, right side of the room. The bookstore is along the back wall. There will be signs identifying it.

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Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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