Great product descriptions

Posted by Rob Walker on February 26, 2009
Posted Under: Pleasing

For Chris Ware’s Acme Novelty Datebook Volume 2:

Product Description

Straggling behind the mild 2003 success of cartoonist Chris Ware’s first facsimile collection of his miscellaneous sketches, notes, and adolescent fantasies arrives this second volume, updating weary readers with Ware’s clichéd and outmoded insights from the late twentieth century.

Working directly in pen and ink, watercolor, and white-out whenever he makes a mistake, Ware has cannily edited out all legally sensitive and personally incriminating material from his private journals, carefully recomposing each page to simulate the appearance of an ordered mind and established aesthetic directive. All phone numbers, references to ex-girlfriends, “false starts,” and embarrassing experiments with unfamiliar drawing media have been generously excised to present the reader with the most pleasant and colorful sketchbook reading experience available.

Included are Ware’s frustrated doodles for his book covers, angry personal assaults on friends, half-finished comic strips, and lengthy and tiresome fulminations of personal disappointments both social and sexual, as well as his now-beloved drawings of the generally miserable inhabitants of the city of Chicago. All in all, a necessary volume for fans of fine art, water-based media, and personal diatribe.

This hardcover is attractively designed and easy to resell.

And for his Acme Novelty Library #18:

Product Description

In keeping with his athletic goal of issuing a volume of his occasionally lauded ACME series once every new autumn, volume 18 finds cartoonist Chris Ware abandoning the engaging serialization of his “Rusty Brown” and instead focusing upon his ongoing and more experimentally grim narrative “Building Stories.”

Collecting pages unseen except in obscure alternative weekly periodicals and sophisticated expensive coffee-table magazines, ACME Novelty Library #18 reintroduces the characters that New York Times readers found “dry” and “deeply depressing” when one chapter of the work (not included here) was presented in its pages during 2005 and 2006. Set in a Chicago apartment building more or less in the year 2000, the stories move from the straightforward to the mnemonically complex, invading characters’ memories and personal ambitions with a text point size likely unreadable to human beings over the age of forty-five.

Reformatted to accommodate this different material, readers will be pleased by the volume’s vertical shape and tasteful design, which, unlike Ware’s earlier volumes, should discreetly blend into any stack or shelf of real books.

Who could resist?

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Add a Comment

required, will not be published

Previous Post: