Unconsumption & Help Wanted (part 1)

Posted by Rob Walker on February 20, 2009
Posted Under: Unconsumption

I’ve been expanding on the idea of unconsumption, as originally explored in this old post, and then this page. (And to an extent in this Consumed column.)

Here is the latest development: I have lately started a Tumblr blog called unconsumption. I’m getting some help from regular Murketing Organization contributor Tom Hosford. If you go unconsumption.tumblr.com, you’ll find a working expanded definition of what unconsumption is all about. If you browse through what Tom and I have put on the site thus far, you’ll get an even better idea.


1. I really hope you will check it out. Here’s the link again.

2. I hope you will spread the word about it.

3. If you would like to be involved as a contributor, I hope you will let me know. There are lots of relevant blogs etc. that I just don’t have time to read and search for useful unconsumption-related links. I think this project will be more successful if there are more people involved as contributors to the Tumblr blog. So get in touch at murketing@robwalker.net.

4. Please?

This is more or less phase 1 of the newly revitalized unconsumption project.

More soon.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Do you think unconsumption relates to your description of instant-ness? It seems like instant-ness has the potential to result in unconsumption, but more often than not, would just result in waste.

Written By Gladys Santiago on February 23rd, 2009 @ 11:21 am

Hm. I hadn’t made that connection. My hope is that focusing on unconsumption makes people more thoughtful about it, which in theory should reduce waste, or at least reduce mindless waste.

I think the connection between instant-ness and consumption is much stronger.

Written By Rob Walker on February 24th, 2009 @ 6:05 am

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