"
. With Dept of Updates
Posted by Rob Walker on January 22, 2009
Posted Under: Update
Posted Under: Update
Not surprisingly, there is a big sale on all merch at the Bush’s Last Day product site — get your hats, T’s, coffee mugs, and countdown magnets marked 1.20.09 now, so you can … uh… well, so you can have them, I guess. February 10, 2008 column on the brand is here.
Brandweek reports that VitaminWater is being sued by the Center for Science in the Public Interest: “The suit states that the Coke-owned brand is guilty of deceptive and unsubstantiated claims.” An August 22, 2004 Consumed mulled the brand’s over-the-top claims. CSPI’s release about its lawsuit is here.
NYT says mainstream companies are warming up to the idea of sponsoring mixed-martial-arts competitors. August 29, 2008 Consumed on MMA brand TapouT is here.
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.
.
.
Kim Fellner's book 
.
A
Reader Comments
In the most recent post (Barbie) you go meta in a very interesting way about the spheres of influence your blog and your column have. And then I see “comments are closed”.
Not good.
On the MMA tip: Bud Light, Harley Davidson have all been prominently sponsoring the UFC. However, Affliction-M1 has yet to really pick up any mainstream company. They’ve done a terrible job of displaying their talent or hooking into anyone other than Affliction.