Dept of Updates

Posted by Rob Walker on January 22, 2009
Posted Under: Update

Not surprisingly, there is a big sale on all merch at the Bush’s Last Day product site — get your hats, T’s, coffee mugs, and countdown magnets marked 1.20.09 now, so you can … uh… well, so you can have them, I guess. February 10, 2008 column on the brand is here.

Brandweek reports that VitaminWater is being sued by the Center for Science in the Public Interest: “The suit states that the Coke-owned brand is guilty of deceptive and unsubstantiated claims.” An August 22, 2004 Consumed mulled the brand’s over-the-top claims. CSPI’s release about its lawsuit is here.

NYT says mainstream companies are warming up to the idea of sponsoring mixed-martial-arts competitors. August 29, 2008 Consumed on MMA brand TapouT is here.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

In the most recent post (Barbie) you go meta in a very interesting way about the spheres of influence your blog and your column have. And then I see “comments are closed”.

Not good.

On the MMA tip: Bud Light, Harley Davidson have all been prominently sponsoring the UFC. However, Affliction-M1 has yet to really pick up any mainstream company. They’ve done a terrible job of displaying their talent or hooking into anyone other than Affliction.

Written By Tree Frog on January 24th, 2009 @ 4:54 pm

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