Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /usr/home/web/users/a0009655/html/murketing.com/wp-includes/pomo/plural-forms.php on line 210
Exploding? Inevitable? Plastic?

Exploding? Inevitable? Plastic?

Posted by Rob Walker on November 8, 2006
Posted Under: Foolhunting,Uncategorized

So according to this USA Today story, Edie Sedgwick is hot hot hot. Evidence? Well there’s the book Edie: Girl On Fire, co-written by David Weisman and Melissa Painter. “Weisman was co-director of the underground cult classic Ciao! Manhattan starring Sedgwick and other Factory celebs,” USA Today notes. Speaking of which, Urban Outfitters is selling Ciao! Manhattan T-shirts. More evidence!

Of course really all of this is just evidence of supply, not demand. Where is the grass-roots side of Edie-mania? “Edie is an online phenom,” USA Today claims. The paper then quotes Ben Allgood, 22, who is identified as “creative director for Edienation.com. He says: “A lot of kids are finding her, and a lot of people are creating online communities.”

No other examples of online communities or phenom-ness are offered. So I went to Edienation.com, which bills itself as “the ultimate insider guide to Edie Sedgwick,” but is basically a promo site for … the book Edie: Girl On Fire. (A quick whois.com check confirms that it’s registered to Weisman.)

I hope Weisman’s PR team got a bonus for this one.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

the interview was edited due to limited space, but you can check out a lot of the edie communities that are linked from out myspace http://www.myspace.com/ediegirlonfire.

-ben

#1 
Written By ben allgood on November 27th, 2006 @ 7:21 pm

I think it is now safe to say: Edie mania was a load of wank.

Thanks for playing.

#2 
Written By murketing on June 14th, 2007 @ 8:42 pm
Next Post:
Previous Post: