Posted by Rob Walker on November 3, 2006
Posted Under: Cuteness,The Trend Industry

Vulture Droppings declares: “Cute is the new cocaine.”

And in fact: “The main use for the internet is for downloading cute pictures, mostly of kittens. people do this like it is a drug.”


At Murketing HQ we’ve been into the whole cute thing for ages. And I don’t mean the “kawaii” version of cuteness, tarted up with vague allusions to cosmpolitanism. I mean pure, uncut, cute shit: kittens, dogs wearing costumes, and, of course, pandas. This is the stuff that keeps us coming back to Yahoo’s most-emailed page day after day, looking for what’s cute now.

Editorial note: Vulture Droppings links to several YouTube kitten videos, which I assume are cute, but which I didn’t bother to watch. Not bothering to watch YouTube videos is, of course, well on its way to being the new cuteness.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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Written By Minya on November 14th, 2006 @ 12:24 am
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