Inspiration v. motivation

Posted by Rob Walker on December 29, 2008
Posted Under: Authority & Expertise

Listening to a Science Friday segment about New Year’s resolutions, I was struck by the answer to a caller who wanted to know what guest John Norcross thought about the difference between inspiration and motivation. (In this context, being inspired to make/keep a resolution, and being motivated to do so.) I was so struck I went back to hear Norcross’s answer again. Here it is:

Inspiration is short-lived. It’s typically emulating other people, and it’ll push us for a week or two. But inspiration begins to extinguish quite quickly. And as Henry Ford once said, after that it’s 90 percent hard work. Inspiration may get us started, but it never keeps us going. And that’s where (accutane) motivation works.

And motivation doesn’t come in a bottle. Motivation is, scientifically speaking, a series of small behaviors.

He goes on to talk about how motivation entails tracking progress of the behavior change in question, rewarding yourself as you hit milestones, and the like. I don’t know if he’s relying on research when makes these distinctions, or not.

Anyway the reason this struck me is that I think there’s an awful lot of emphasis on “inspiration” in the marketing/design world of ideas. When I hear talks (more often via some online venue than in person) from this or that guru (and this includes people who call themselves “motivational” speakers, actually), their point always seems to be to inspire the audience. People are always asking me about inspiration, and conferences seem to revolve around inspiration, and basically inspiration seems to be a venerated zithromax concept.

Similarly, people are inspired by Obama’s call for change, but are they (we) motivated to follow through and do something real, something difficult? Inspiration is enough to submit your idea to Change.gov, but it’s probably not enough to actually change anything. People with ideas are a dime a dozen; people who execute are rare. I don’t know about you, but when I look at my to-do list, I wonder where I fall on that continuum — will I be motivated to get things done this year, or merely inspired to add to add to my list?

Anyway, I guess I wonder if all the inspiration offered by gurus is a bit of a disservice. It’s like a jolt of caffeine; it won’t last. (It’s another variation of the instant-ness problem I wrote about the other day, maybe.) You’ll feel briefly like you’re on a new path, but it fades. You get pumped up and “inspired,” and then before long you’re right back where you were … needing “inspiration” again.

That’s good news for the guru industry. It may not be good https://www.drsunilthanvi.com/diflucan-fluconazole-order/ for anybody else.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

I wonder if PSFK will write a post about this.

I’ve always thought of inspiration as being a catalyst to brainstorming. In the end though, it’s definitely motivation that comes in the form of feedback, critiques and questions that keep me going.

#1 
Written By Gladys Santiago on December 29th, 2008 @ 3:12 pm

This is one of the best posts I’ve read on this site.

Is it an American mentality to look for the home run, as opposed to the “Japanese” small ball philosophy? I’ve seen some fiction books run with that, but have no idea as to any actual evidence.

#2 
Written By Tree Frog on December 29th, 2008 @ 6:47 pm

Gladys: That sounds right. And I’d be surprised on the PSFK question, but who knows.
Tree Frog: Thanks. Tell your friends. And the Japanese comparison is interesting but i don’t know enough to say.

#3 
Written By Rob Walker on December 29th, 2008 @ 7:13 pm

I couldn’t agree with John Norcross more. I myself am a prisoner of inspiration. I’m also tired of half-hearted attempts which fail, then moving on to the next inspiration. The key, I guess, is to harness the inspiration and then to figure out the small steps, then taking that first one, then the next… I believe that the majority of us could use assistance in the form of encouragement and feedback when formulating those small steps, as well as while in the process of moving from one to another. I’m of a mind to think “imagination collaboration” is possible through the internet, whereby like-minded folks come together for mutual assistance. (Warning: self link. Go to http://www.bigsandbox.net to submit your feedback.)

#4 
Written By ieclectic on December 30th, 2008 @ 9:11 am

Well, there is the kaizen system, which loves small increments of change brought forth by lots of people, but I doubt that’s a truly Japanese innovation. I believe it to be a particularly successful repackaging of an age-old process, while American football teams keep hiring “savior” coaches…

That being said: good job in Miami, Bill Parcells.

#5 
Written By Tree Frog on December 31st, 2008 @ 2:46 am
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