T Time

Posted by Rob Walker on October 26, 2006
Posted Under: Brand Underground,Subculture Inc.,The Designed Life

Clearly I’m still in catch-up mode. Here’s something else I meant to post earlier: At the Museum of Design Atlanta, a show opened recently called To A T: T-shirt Culture … Cute or Couture? Here’s something from an article about it:

With the wildfire growth of the D.I.Y. and affordable-art movements, T-shirts — already synonymous in American life with totemic expressions of selfhood in washable form — have now also become as symbolic to artists as to consumers. As the Wall Street Journal‘s Jamin Warren notes, the limited run of artist-designed shirts also gives them an exclusivity, that elusive “cool factor” that younger consumers treasure.

Laura Moody, a co-curator with SCAD-Atlanta of the MODA show, says the new “Art T” serves two markets: “With the rise of D.I.Y. designers and indie crafters creating limited-edition shirts, you probably won’t be caught wearing the same shirt as your neighbor. For the designer or artist, T-shirts offer an affordable medium for experimentation.”

In any case, we’re actually going to try to see this, maybe in January. I believe it closes January 13. If we go, I’ll report back….

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Comments are closed.