For an (un)limited time…

Posted by Rob Walker on December 10, 2008
Posted Under: Advertising,Olde News

An interesting bit in an Ad Age story notes how limited-time promotions introduced during spending slumps tend to hand around and become part of the marketplace:

Downtime promotions can be addictive
American Airlines, defending its position, in May 1981 introduced AAdvantage, the industry’s first loyalty-marketing program. United Airlines followed with Mileage Plus, a short-term promotion that was to end in 1982. Frequent-flier programs went on to become a permanent fixture in airline marketing.

Chrysler introduced auto rebates in early 1975 as a short-term promotion to clear its bloated inventory. Automakers have been addicted to rebates ever since.

And zero-percent financing after 9/11 too, right?

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Speaking of Chrysler, the other day my economics teacher as SUNY Purchase, informed the class that on his way to campus he passed a Chryseler dealership. We were all quite puzzled as to why, this was so funny (he was laughing)… but then he informed us that if anyone needs a new car, Chrysler is having a “Buy one get one free sale” just for that day! Apparently the first couple customers, that could afford to pay in cash (no leasing or financing accepted), would recieve a free car of equal or lesser value. I wonder, if the Big-3 Bailout fails too pass, will other car dealerships begin having this type of sale?

Written By Joann Koziol on December 17th, 2008 @ 12:02 pm
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