That’s the title of a 30-minute documentary from Paper Tiger Television and Anne Elizabeth Moore. Sorry marketing pros: It’s not a how-to.
This video collaboration will look at how big business is chipping away at democracy through underground cultures — and how underground cultures willingly participate.
The program will examine how and why anticorporate culture and independent media have been co-opted by corporate advertising and the profit-making agenda, examining instances where the government and big business collude to silence independent voices — and concerns for social justice.
A follow-up to Moore’s 2007 New Press book, Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity, the video Infiltrating the Underground investigates what happens when the underground becomes just another market, and what independent artists
and media makers can do about it.
Infiltrating the Underground: The Corporatization of Underground Culture airs Wednesday, December 10th at 3 and 11 p.m. on Brooklyn Community Access Television, and at 8 p.m. on Manhattan Neighborhood Network. I gather previews will be posted on the Paper Tiger blog. Copies of the video can be purchased “for classroom use or to air on local community access stations,” from Paper Tiger.
Earlier: Murketing Q&A with Anne Elizabeth Moore about Unmarketable.