Posted Under: Annals of publicity
Is it just me, or is this pitch a bit disturbing?
In light of the recent Wal-Mart tragedy, I would like to offer a conversation with [redacted; name of consultant], who can offer tips on holiday shopping etiquette during the craziest shopping days of the year.
[Redacted] can discuss best practices consumers should consider when venturing out to the major shopping centers in the weeks leading up to the holidays.
Put aside the fact that there’s absolutely no relation between the suggested story and the stuff I write about. I’m curious about the notion that someone getting killed in a Wal-Mart sales frenzy is a good jumping-off point for a list of “tips on holiday shopping etiquette.”
I mean, etiquette? “Tip One: Trampling a man to death is very poor etiquette.”
I’m also a little disturbed at the idea that it’s consumers who are supposed to take away some kind of lesson about “best practices” after that incident. Maybe the retailers ought to be thinking about and improving, or at least reviewing, their “best practices” for handling Black Friday “door buster” promotions, no? Or are we now down to a sort of “shop at your own risk” scenario when it comes to the big holiday sales?