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. With The Product Is You, No. 11
Posted by Rob Walker on November 10, 2008
Posted Under: The Product Is You
Posted Under: The Product Is You
[The Product Is You is an occasional Murketing series collecting advertising that is aimed at advertisers: Magazines or television networks packaging up their consumers — that is, you, the potential ad target — in ways designed to attract advertisers. Previous installments here.]
Here, in an from a trade journal, some insight into how Fuse, a cable music channel, thinks about its viewers. Regarding this “brand groupie,” we learn that: “Everything in her life is influenced by her music.” Thus, Fuse is the place to influence her — to “captivate trendsetting adults, 18-34.”
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.
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Kim Fellner's book 
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Reader Comments
Here are a couple of links to a couple of NYC subways ads geared to advertisers. I took the pictures sometime in late April–around the time of the upfronts.
The first advertises Bravo’s Affluencers: http://gladyssantiago.files.wordpress.com/2008/06/bravo-poster1.jpg?w=500&h=375
The second touts Oxygen’s viewers as “trenders. spenders recommenders”
http://gladyssantiago.files.wordpress.com/2008/06/oxygen-poster.jpg
Here is a link to my post about them. http://gladyssantiago.wordpress.com/2008/07/08/bravo-and-oxygen-advertise-to-advertisers/
That affulencers thing was the subject of the very first installment of The Product Is You.
I had not seen the Oxygen one, though, and it’s a great example. Loved your writeup.