Branching Out

In Consumed: Umpqua Bank: Selling a financial institution as a lifestyle brand.

Ours is the age of lifestyle. From clothes to coffee to cookware, every product or service seems to represent not just function but a statement about who we are and how we live. So the fact that Umpqua Bank, a chain based Portland, Ore., recently announced that it had “released its first album” makes a certain kind of sense. Umpqua isn’t just a financial institution, of course. It’s a lifestyle….

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Additional links: Umpqua; Rumblefish.