Data-mining moment of the week?

Posted by Rob Walker on October 27, 2008
Posted Under: Consumer Behavior,The Algorithm Method

The other day I was reading some random news story on a newspaper site — I think a Philadelphia paper,  and the article was something about the McCain campaign.

At the bottom was this:

I’m interested in the stuff at right. People who read this article also bought a Movado watch? Or a portable DVD player? Really? How many people? And how is that useful information?

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

I strongly suspect that the articles listed are not data-mined and the “people who read this also” is just a simple framing (ie a lie) to make the items seem more attractive, referencing more intelligent programs ilke Amazon’s (which, actually, has never seemed that intelligent to me!).

In this instance it’d be hard to tell but i definitely see other ads that are misrepresenting the degree of customization. For example, ads for dating sites on Facebook that show lots of available singles in “my area” with suspiciously generic American faces and names. Pretty unlikely as i live in Catalunya…even more unlikely they all seem to live in Valls too, which is not a particularly large town nor particularly near me, probably they are pulling it from an IP address of my ISP or something…

#1 
Written By Andrew Condon on October 27th, 2008 @ 8:15 pm

“just a simple framing (ie a lie) to make the items seem more attractive”

I tend to agree. It’s interesting to consider the SUGGESTION of collaborative filtering as a potential influencer. Dunno if it would work, but I can certainly imagine why someone would try to make it work… or experiment with it…

#2 
Written By Rob Walker on October 27th, 2008 @ 8:26 pm

Add a Comment

please
required, will not be published
optional

Next Post: