McCain-Plumber campaign tries open-source marketing

Posted by Rob Walker on October 20, 2008
Posted Under: Advertising,Politics,The People's Marketing

The campaign wants “to hear from you and share your story with the American public. It’s simple … make an ad telling us why you are “Joe the Plumber” in 30 seconds and your video could end up on the air as a TV ad.”

  • Be creative! The video that most effectively tells why you are Joe the Plumber will be featured in a TV ad.
  • Tell us why you are like Joe the Plumber.
  • How would Barack Obama’s plan to “Spread the Wealth Around” hurt you?


Details here. Via The Stump.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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