What Palin Dudes rock

Posted by Rob Walker on October 19, 2008
Posted Under: Involuntary branding,Politics

Brand cameos of the day, from NYT front-page story on “Palin Dudes”:

“I feel like I’m at home,” [Sarah] Palin said, looking out at a boisterous crowd of about 6,000. “I see the Carhartts and the steel-toed boots.”

And further down:

Yes, some men come to ogle the candidate, too. “She’s beautiful,” said a man wearing a John Deere T-shirt in Weirs Beach. “I came here to look at her,” he said, and his admiration for Ms. Palin’s appearance became more and more animated. Sheepish over his ogling, he declined to give his real name (“Just call me ‘John Deere’ ”).

Earlier Murketing post on consumption and political identity here. Consumed on what Palin rocks — Kazuo Kawasaki 704s — here.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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