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Packaging Detail of the Day

Packaging Detail of the Day

Posted by Rob Walker on September 7, 2006
Posted Under: Reviews,The Designed Life

This illustration appears, in rather tiny form (like less than one inch by one inch), on the package for a product called the “Streetwise Key Chain Alarm (with light)”. Basically it’s a key chain attachment that emits a massive sonic blast, unleashed by pressing a button on the device, when you’re about to be attacked by a faceless bad guy. As the tag line on the package says, this is useful “… because our streets our no longer safe.”

That bit of copy speaks for itself. But it’s the illustration that I want to focus on here. I love it! What I love is how totally bored the woman looks as she wards off her shadowy attacker. She seems about as engaged as someone opening a garage door: “Oh, a thug — whatever, I’ll just zap him with the strength of a million decibels.” I also like her sensible outfit and hairdo — and of course, props to the thug for wearing that old-school bad-guy hat.

If I were independently wealthy, I would have an art gallery devoted to nothing but pieces like this. Thumbs up, Streetwise Key Chain Alarm illustrator — thumbs up.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Give me back my package.

#1 
Written By E on September 9th, 2006 @ 1:09 pm

Even though we can’t see it, I bet the attacker is wearing one of those old-school burglin’ masks too.

#2 
Written By Tara on September 11th, 2006 @ 11:12 pm
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