SCHOOL OF HARD KNOCKOFFS
Is a corporate-sponsored marketing course a real academic service, or a fake one?
A couple of years ago, the International Anticounterfeiting Coalition — a trade group whose members include fashion, software, pharmaceutical and other businesses concerned with knockoff versions of their products — decided to take its message to college campuses. Specifically, the I.A.C.C. College Outreach Campaign aimed to enlist students in spreading its message to other students. While intended as a sort of win-win situation that gives students real-life experiences and spreads the I.A.C.C.’s “fight the fakes” message, the campaign has also ended up sparking an entirely different ethical question about the sponsorship of college courses.
Read the column in today’s issue of The New York Times Magazine, or here.