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Posted by Rob Walker on September 8, 2008
Posted Under: Involuntary branding
Posted Under: Involuntary branding
Outstanding brands-in-the-news cameo for the Coca Cola company today, in the WSJ’s tick-tock story about the Fannie/Freddie takeover: The action involving Henry Paulson and other officials culminated in “a marathon session over the Labor Day weekend, fueled in part by Diet Coke and Coke Zero.”
Would you feel better or worse if it was Red Bull? Diet Red Bull? Starbucks lattes?
Okay, how about Sparks?
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.
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Kim Fellner's book 
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Reader Comments
I think I might have been dismayed if I read the Fed was drinking Diet Pepsi and Pepsi One. Or possibly Booty Sweat.