Ham on a Roll

Posted by Rob Walker on August 27, 2006
Posted Under: Consumed,Consumer Behavior

In Consumed: Jamón Ibérico: Paying for the privilege to be the first to own the caviar of pork products.

Some months ago, Harry Saltzman and his wife, Barrett Cobb, were planning one of their regular trips to Europe. Saltzman, a retired music professor who lives in Manhattan, is a foodie, and he was looking forward to the Spanish segment of the itinerary. A week before they left, he received an e-mail message from La Tienda, an online store he had patronized. The subject heading was “Do you want to visit your ham?”

Continue reading at the NYT Mag site via this no-registration-required link.

Additional links: La Tienda; Good Food with Evan Kleiman.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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