AntiFriday: Your weekly compendium of backlashes, dissent & critiques

Posted by Rob Walker on August 21, 2008
Posted Under: Anti,Backlashing,Uncategorized

Michael Phelps to endorse Frosted Flakes, and the Daily News notes some health experts who don’t like it: “I would not consider Frosted Flakes the food of an Olympian,” says one. But really he’s an ex-Olympian, isn’t he? “Frosted Flakes: Breakfast of Former Champions Who No Longer Have to Worry About Staying in Shape.” “Frosted Flakes: The Official Cereal of Going To Seed.” Right? [Via Commercial Alert.] …

More seriously, Bill Moyers had a great interview this week with Andrew Bacevich. It’s better to see it than read the transcript, and the quote that follows isn’t the part the made it so compelling, but I’ll just throw in one bit, because it relates to earlier posts here and here: Moyers asks about GHW Bush’s 1992 pledge that the “the American way of life” is not up for negotiation, and Bacevich replies most Americans would concur, but: “If you want to preserve that which you value most in the American way of life, then we need to change the American way of life. We need to modify that which may be peripheral, in order to preserve that which is at the center of what we value.” I believe you can watch the whole interview here. …

Much less seriously, I meant to mention this earlier but I don’t think I ever did: Andrew Andrew keep mentioning this site, The Impulsive Buy. I’d heard of it before (and maybe you have too) but only recently actually checked it out, and it’s pretty entertaining. …

Marginal Utility contemplates “wrongness” — that is, “purposeful attempts to alienate an audience through a kind of puerile repetition or offensiveness that on its face contains no politically subversive content.” Possibly relevant to recent-ish discussions on this site of MySpace and other unappealing aesthetics. Either way, worth a read. …

Here’s an interesting post on The Consumer Trap, that questions the use of words like “consumer” and “consumption.” Michael Dawson writes: “Usefulness, pleasure, longevity, and cost minimization are our normal goals as product users. Consumption, the final using up of a product, is almost never our intention.” I thought this was an interesting framework. Do we think of consumption as happening at the moment of purchase? Or at the final-using-up of a product? …

Sabrina Gshwandtner, in American Craft, writes about “many long-standing DIYers” who “feel that craft fairs are now, for better or worse, a hybrid mix of straightforward commercialism and viable counterculture practice.” Etsy, too. Or maybe Etsy even more so. …

Core77 points to an excellent video comparing iPhone in adland vs. iPhone in real life. Ouch!

Funny deconstruction of some weird Burger King place mats on Idea-Sandbox. I’d missed this earlier, but I guess it’s made the rounds. If you missed it … well, check it out. (Thx: B.A.) …

Coudal points to an anti-bottled-water video. I actually hate it: It’s everything that’s wrong with “cause” marketing, shrill, insulting, lecturey, overlong, and smug. But for a good cause! And maybe you’ll disagree. …

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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