I’m not sure why I got invited to this event above, and of course I didn’t go. But I’ve hung onto the email invite because of the way it looks. Aside from the recent posts here about the aesthetics of Asics sneakers and YouTube embeds, a couple of months ago there was an interesting discussion on this site here and here about MySpace aesthetics — specifically about why it is that MySpace seems popular despite such unpleasing aesthetics. (After all, aesthetics are supposed to matter today, etc.).
This invite, reminded me of that a bit.
Hideous! And yet … a pretty distinct graphic identity, no?
I’m not expecting any design-crit mag or site to delve into the Cash Money aesthetic and tell us its history, and who are its Peter Savilles and Stephan Sagmiesters — or even its David Carson. (Although I would sure read it, and I wish such pubs would assign articles like that.) But couldn’t one make the case that this isn’t an aesthetic mess at all, but rather a coherent visual language?
As a footnote, despite the recent party invite, interesting to note the way Lil Waye’s album covers have evolved, graphically speaking (left to right: 1999, 2005, 2008):