In The New York Times Magazine: Coupons.com

Posted by Rob Walker on July 27, 2008
Posted Under: Consumed

SILICON CLIPS:
During an economic downturn, the coupon finds a new life online.

This week in Consumed: new life for the venerable coupon.

Coupon redemption has been falling steadily for more than a decade — until, it turns out, relatively recently. Of course, it’s the sluggish economy that’s inspiring this return to thriftiness — along with a newer digital iteration of coupon culture.

Read the column in the July 27, 2008 issue of The New York Times Magazine, or here.

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