Imaginary Brand News: Genco Pura

Posted by Rob Walker on July 26, 2008
Posted Under: Imaginary Brands,Pleasing,The Designed Life,Update

Here at Murketing HQ, we’re particularly fond of one of the newer offerings from Last Exit To Nowhere (a November 17, 2007, Consumed subject).

This time around the imaginary brand is Genco Pura, “the finest Sicilian olive oil.” As you may know, this is a business formed by Mr. Vito Corleone — although it turned out that he had an number of, you know, other interests.

There’s a “continental ladies fitted” version as well.

How can you refuse?

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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