Update: Barking Irons

From time to time, I’ll provide updates here of developments with the upstart brands that I followed for the brand underground story.

Here’s one. Sportswear International’s sixth annual “Sportswear International Fashion Awards Winners” were just announced, and Barking Irons won “Best Newcomer Brand.”

I should admit two things. One is that when I started following the various brands who ended up in the story, I wasn’t making some kind of upspoken bet about their future success, etc. I didn’t know what would happen, and for my purposes, it didn’t actually matter if they succeeded, or threw in the towel. Two is that I actually don’t konw enough about the fashion business to say anything about the significance of Sportswear International.

But … this certainly sounds like good news for the Casarella brothers. And I’m quite happy for them. Congrats, guys, congrats…