Answers

Posted by Rob Walker on July 24, 2008
Posted Under: Buying In (the book)

Not to make excuses, but one reason I’ve been so inconsistent with this site lately (apart from the aforementioned computer trouble) is that I’ve been asked to do a few Q&As related to the book. These take time, but it’s possible that if you like Murketing.com, you’ll find them interesting.

So here’s one I did for Brandweek (which recently ran an excerpt of the book), and here’s one for The Society for Word of Mouth. Interesting? You decide.

In the last bit of book-related news for the week (I swear), the NYT Book Review will finally weigh in this Sunday. You’re on the edge of your seat about that, am I right?

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Rob, I like the following comment in your Q/A with Jackie Huba: “We’re better off if we get over being brandproof and embrace the idea that this stuff does have meaning.”

I wonder what would happen to marketing practices if all consumers saw this.

Written By Sam Van Eman on July 24th, 2008 @ 3:54 pm