“Spadina streetcar; new shirt, new shoes.”

Posted by Rob Walker on July 23, 2008
Posted Under: Buying In (the book)

Today I learned about a project called Seen Reading. Julie Wilson explains the premise:

  1. I see you reading.
  2. I guesstimate where you are in the book.
  3. I trip on over to the bookstore and make a note of the text.
  4. I let my imagination rip.
  5. Readers become celebrities.
  6. People get giddy and buy more books

Interesting, no?

I know about it of course because what she saw someone reading most recently was Buying In. Read/listen to results here.

The most interesting bit is what she’s referring to above as “I let my imagination rip.” You have to check it out to understand. Great project.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Hey Rob!

Thanks for posting! I’m glad you like the project. It’s kind of a blast.

Cheers!

Julie

#1 
Written By Julie Wilson on July 24th, 2008 @ 10:55 am

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