Collective action to “save” Starbucks?

Posted by Rob Walker on July 21, 2008
Posted Under: Consumer Behavior,Fandom,The People's Marketing

Some say Americans won’t get together to support a cause, to fight for what matters to them. It isn’t so! People are banding together to make a difference — by trying to convince a multinational corporation not to close up shop in their city or town. They’re fighting to Save Our Starbucks.

In towns as small as Bloomfield, N.M., and metropolises as large as New York, customers and city officials are starting to write letters, place phone calls, circulate petitions and otherwise plead with the coffee company to change its mind.

Perhaps the Starbucks brand isn’t as troubled and reviled as some recent analyses would suggest? It’s hard to imagine a Save Our Walmart campaign. Then again, you never know.

Via Starbucks Gossip, which also points out this article, in which an analyst concludes that “about 54 percent of the locations [slated for closure] are within about two miles of another Starbucks.”

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Remarkable. Where were all these people when Starbucks was in the process of putting local, indigenous, mom-and-pop coffee spots out of business?

#1 
Written By Braulio on July 21st, 2008 @ 3:26 pm

To be fair, I believe the number of indie coffee shops has actually increased during the Starbucks era. Or so I’ve read more than once, most recently in a book called Wrestling With Starbucks, by Kim Fellner. (I was interviewed for that book, I should I guess disclose.)

But of course I don’t know the specifics in these places. And I still find the whole thing a little strange.

#2 
Written By Rob Walker on July 21st, 2008 @ 3:52 pm

Slate gets in on the action, offering people a wiki map of closing Starbucks locations for them to write comments about: http://www.slate.com/id/2195676/

#3 
Written By Braulio on July 22nd, 2008 @ 7:11 am

Also: Two links re Starbucks v. indie coffee houses.

http://www.slate.com/id/2180301/

WSJ maybe subscriber only dunno:
http://online.wsj.com/article_email/SB103281584070907553.html

(quote from that article here if link doesn’t work: http://www.plastic.com/article.html;sid=02/09/26/19033769)

#4 
Written By Rob Walker on July 22nd, 2008 @ 9:31 am