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. With Dept. of What, Exactly, Did You Expect?
Posted by Rob Walker on July 21, 2008
Posted Under: Foolhunting
Posted Under: Foolhunting
Subhead in the WSJ today about a Virgin Mobile promotion: “Strip-Video Requests To Help Teen Charities Ended After Complaints.”
It’s like this:
A few weeks ago, Virgin Mobile launched “Strip2Clothe,” inviting people to send videos of themselves undressing. For each video posted, it agreed to donate a new piece of clothing to nonprofit groups that help homeless youth.
Turns out, some people complained! Can you believe it?
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.
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Kim Fellner's book 
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Reader Comments
What a compltely unintended (and unforseen) consequence. I’m sure the good, decent, moral folks at Virgin never expected (or intended) for this goowill gesture to cause offense.