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. With Consumption & politics, continued…
Since I’ve addressed links between political behavior and consumer behavior in the past (here and here) I may as well pass along this Salon piece about the Obama campaign’s data mining:
He’s got a decent estimate of your household income and whether you opened a credit card recently. He knows how many kids you’re likely to have and what you do for a living. He knows what magazines and catalogs you get and whether you’re more apt to get your news from cable TV, the local newspaper or online. And he knows what time of day you tend to get around to plowing through your in box and responding to messages.
That last bit — the time of day you check your email! — is a new one on me.
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.
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Reader Comments
I think that’s kind of interesting. If, as a marketer, you knew a prospect checked his email at, say, 8am. you’d want to send an email at 7am so you’d be top of the inbox. As opposed to 11am, where you would be many emails down by the time he checked the next morning.
I recall being at a conference where a speaker noted that 4pm on Sunday is the busiest time at the Supermarket (since then I’ve noticed how often I go around then and it happens a lot). So, 2-4pm on Sunday is a great time to advertise on the radio if your product is sold at the grocery store.