Who’s ashamed of murketing?

Posted by Rob Walker on July 3, 2008
Posted Under: Murketing,The People's Marketing

Sprint is offering to bribe YouTubers to include a particular phone in their online creations. First 1,000 people to do so get $20 and a chance to win $10,000. Not surprising.

Somewhat surprising: Sprint is bragging about it.

“Shamelessly plug the Samsung Instinct into your home movie … this summer, turn your loved ones into cash with blatant product placement,” a deep-voiced male narrator calls out to viewers. “It’s the greatest product placement home movie of all time.”

Via Commercial Alert.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Comments are closed.