The Unbelievable Hype

As noted on The Hundreds’ site: Someone has started Don’t Believe The Hypebeast, and it’s pretty amusing. Early reports on the (streetwear-scene-satirizing) site include aNYthing being sold at Wal Mart “alongside other premium Walmart labels such as Wrangler, Nascar and Starter,” and a Lupe Fiasco collaboration with Maharishi and Lenscrafters. Also this: “Chuck Taylor has been tapped by Converse to create his own footwear. Ever since the announcement of this almost unfathomable collaboration, the ‘streetwear’ message boards have been on fire.”

Update (Aug.23): Streetwearing Your Way To Success — “Good luck and make sure you send us some promo tees when you get that feature in the NY Times.”