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In Consumed: DuraCoat: In a “Pimp My Ride” era, no object is immune to the customized “cool factor.”

When Steve Lauer developed DuraCoat, it was a technical innovation with a practical application. In the few years that it has been on the market, it has been adapted to serve an aesthetic function as well. While such adaptations seem to happen all the time these days, there are still some objects that seem like unlikely subjects for snazzy customization. Guns, for example. . . .

Continue reading at the NYT Magazine site via this no-registration-required link.

Links: Lauer Custom Weaponry; DuraCoat picture page on Jim’s Gun Supply site.