In The New York Times Magazine: Brawndo

Posted by Rob Walker on May 4, 2008
Posted Under: Consumed,Entertainment,Imaginary Brands

THIS JOKE’S FOR YOU:
A satirical product from a dark comedy crosses over to reality.

It’s interesting to consider the Brawndo project as metasubversion, making it possible to express knowing amusement at the absurdity of American commerce by buying something. But maybe the message is simply that cautionary tales about dumbed-down culture are a futile endeavor: show us an argument that we will buy anything, no matter how idiotic, and we say, “Awesome — how much for that?”

Or maybe the lesson is something else altogether….

Read the column in the March 4, 2008 issue of The New York Times Magazine, or here.

Previously on Murketing: about Brawndo; about imaginary brands. Even more imaginary brand links here.

Consumed archive is here, and FAQ is here. Consumed Facebook page is here.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Add a Comment

please
required, will not be published
optional