THIS JOKE’S FOR YOU:
A satirical product from a dark comedy crosses over to reality.
It’s interesting to consider the Brawndo project as metasubversion, making it possible to express knowing amusement at the absurdity of American commerce by buying something. But maybe the message is simply that cautionary tales about dumbed-down culture are a futile endeavor: show us an argument that we will buy anything, no matter how idiotic, and we say, “Awesome — how much for that?”
Or maybe the lesson is something else altogether….
Read the column in the March 4, 2008 issue of The New York Times Magazine, or here.