(More) On Target

Posted by Rob Walker on August 7, 2006
Posted Under: Brand Underground,Retail,Subculture Inc.

The other day I noted Target’s couture line, which is not actually available at Target. Since then, there have been a couple of interesting bits of news about America’s trendiest big-box retailer.

Notcot recounts a visit to the Target pop-up store on Melrose and La Cienega. What’s on sale there, through the end of August, is the current round of a Target series called “Go International,” which is basically collaborations with cool (or whatever) fashion designers. This time it’s Paul & Joe, a brand you can learn about at Target’s site, if you want to. Of the store/collection, Notcot says: “It is VERY impressive in presentation and packaging AND the collection was as cheap as they claim, and better quality than i expected.”

Meanwhile, Giant Robot publisher and co-editor Eric Nakamura, on his new-ish blog, offers up some pictures of items in Target’s new “‘alternative’ indie type of line, called Independent Studies.” Evan Hecox notebooks and Deanne Cheuk plates are included. Some of the stuff in this line is apparently limited edition, according to Nakmura, who adds: “While you’re at Target, get an Icee. They’re still pretty good.”

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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