Oklahoma City to overweight residents: Eat at Taco Bell

Posted by Rob Walker on May 1, 2008
Posted Under: Murketing,Sustenance

QSR Magazine:

Oklahoma City Mayor Mick Cornett joined Taco Bell President Greg Creed today at the Taco Bell restaurant on 13920 North May Avenue to announce a unique partnership in support of the OKC Million Challenge. Beginning today, Taco Bell’s Fresco Menu, offering 9 items with less than 9 grams of fat, will become the Official Menu of the Mayor’s Challenge.

The Grinder wonders:

Do we really need democratically elected governments signing endorsement deals with internationally franchised restaurant megachains?

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

I live in Oklahoma City, and I think the deal with Taco Bell is ridiculous. The mayor was just looking for a way to profit off his diet program. Who really eats Taco Bell to lose weight? NOBODY!

Written By BPD in OKC on May 3rd, 2008 @ 12:23 am

It does seem pretty … bizarre.

Written By Rob Walker on May 4th, 2008 @ 7:56 am