Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /usr/home/web/users/a0009655/html/murketing.com/wp-includes/pomo/plural-forms.php on line 210
A trove of video for Wal Mart detractors

A trove of video for Wal Mart detractors

Posted by Rob Walker on April 9, 2008
Posted Under: Backlashing

I guess this Wall Street Journal article is available to subscribers only, and that’s too bad, because it’s amazing. [Update: Try this link. Thanks Lisa!]

Apparently Wal-Mart for almost 30 years employed a video-production company called Flagler to film a variety of meetings and management activities and other stuff. Some of this material was used at shareholder meetings and sales meetings and so on. It was all intended for internal use.

In 2006, Wal-Mart stopped using Flagler, a blow for the firm, which claims the Wal-Mart work was 90% of its revenue. So Flagler offered to sell Wal-Mart the whole trove for “several million dollars.” Wal-Mart offered $500,000, “arguing the footage wouldn’t be of interest elsewhere.”

Wrong! Now Flagler sells access to the material to business historians, plaintiffs lawyers, and I guess anybody else who wants to pay for it. So, the WSJ says, this means clips of Wal-Mart people joking about the safety flaws of a product, or talking about union-busting, or calling Hillary Clinton “one of us,” are making their way into the public sphere.

Wal-Mart is “reviewing its legal options.”

If I find (or you tell me about) a better link than the one above, one that anyone can access, or links to any of the actual videos, I’ll update this post with that info.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Not having seen the piece, I wonder how Wal-Mart could have put together any contract with Flagler that would make such a likely event possible. I’ve signed more restrictive agreements with companies before they’ll allow me into the building.

#1 
Written By Steve Portigal on April 9th, 2008 @ 10:19 am

This link will get you the story: http://online.wsj.com/article/SB120770260120100121.html?mod=googlenews_wsj

At least now it does.

#2 
Written By Lisa @ Corporate Babysitter on April 9th, 2008 @ 12:03 pm

Lisa, thanks very much!

#3 
Written By Rob Walker on April 9th, 2008 @ 1:32 pm

Add a Comment

please
required, will not be published
optional