In The New York Times Magazine: QR Code creativity

Posted by Rob Walker on March 29, 2008
Posted Under: Consumed

How a new variety of bar code became a medium

The real attraction of these codes appears to be not just cracking them but making your own. Two-dimensional codes have “this democratic thing … You can create your own, put hidden messages in it. There‚Äôs something playful in it.”

Read the column in the March 30, 2008 issue of the New York Times Magazine, or here.

Previous Murketing entries on 2-d barcodes here and here.

Consumed archive is here, and FAQ is here. Consumed Facebook page is here.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

awesome article, i wrote a post on it:


Written By Stan Wiechers on March 29th, 2008 @ 7:17 pm

Woo-hoo, we made the Gray Lady! High five, Stan!

Written By John Young on March 30th, 2008 @ 1:50 am

Great piece. The “create your own” part is definitely the key.

Written By Vikram Alexei Kansara on March 30th, 2008 @ 11:00 pm

I’m having problems finding a site that will give me a generator for a non european phone (like kaywa’s who only distributes it to sweedish customers)
any ideas?

Written By missmax on April 1st, 2008 @ 6:25 pm
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