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. With Brand in the news: Nicorette on the campaign trail
Posted by Rob Walker on March 10, 2008
Posted Under: Politics
Posted Under: Politics
Surely you know that Barack Obama is a relatively recently reformed smoker. While there’s no question he had to give up cigarettes if he wanted to run for president, that nevertheless seems like just about most stressful possible scenario in which to kick a nic addiction. How did he do it?
An aside in this column suggests at least part of the smoking-cessation program the candidate endorses: Obama is described as “slender, chewing Nicorette and perfectly groomed in his crisp white shirt.”
Emphasis added, obviously. Pretty good real-world product placement, no?
Via The Stump.
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.
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Reader Comments
This post might suggest that this isn’t the greatest product placement for NIcorette, suggesting Dowd mentioned it by name to characterize Obama as effete.
She doesn’t tell us that Obama looks wiry and is chomping gum to ward off cigarette cravings — that wouldn’t fit her stereotype — but instead is “slender, chewing Nicorette and perfectly groomed in his crisp white shirt.”