The International Review of Wine Packaging and Aesthetics, Vol. 8

Posted by Rob Walker on December 19, 2006
Posted Under: Wine Packaging

Canyon Road Cabernet Sauvignon, 2000
Maybe $10 or $12, Jersey City.

[Note: Here I continue clearing the Jersey City inventory of wine-label-related entries.]

[Note: This is the eighth installment in a regular Murketing feature. For previous installments and an explanation, go here.]

Although we don’t remember the details, R. suspects this was purchased specifically because it looked like the label had been designed. E agrees that it “looks like they hired a graphic designer, with solid skills. But then the designer wasn’t really allowed to finish the project.” She wonders about the part of the label that’s sort of been slit away — it looks like there is a specific design-related reason for this, but it’s hard to figure out what it might be.

Is the wrapper around the neck supposed to sort of correspond with the missing block of the main label? Hard to say.

Also regarding that wrapper at the top: We like that a little better than the main label, but the squared-off C doesn’t seem to relate to anything else in the design. E notes that it looks almost like a logo, yet doesn’t appear anywhere else on the bottle. All in all, a bit too self consciously “design-y,” we think — but of course that’s why we bought it.

REGARDING THE ACTUAL WINE: No memory of it whatsoever.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

You call this neglecting the site until the first of the year? Three posts today alone?

One suspects a looming deadline being avoided…but thanks!

Written By chip on December 19th, 2006 @ 11:43 pm

the label with the missing piece is supposed to be a c, like the c on the neck

Written By anthony on December 21st, 2006 @ 9:52 am
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