Brands in the news: “Change you can Xerox”

Posted by Rob Walker on February 22, 2008
Posted Under: Politics

That was definitely the most awesome brand-in-the-news placement since the Pottery Barn Rule. In your face Konica, Lanier, Ricoh, and other makers of copiers: Top politicians looking to smear a rival for plagiarism know Xerox is the name to brand-drop.

[UPDATE: Here is what I was waiting for.]

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Xerox gets the plug, Konica, Lanier (who?) and Ricoh get the mention above. Turns out the poster was actually made on a Brother. Their tag line is “at your side” but I think they’re current campaign is centered around the theme “Plan B” (not to be confused with the pregnancy prevention pill of the same name — oh the political minefield!). Either way I see great synergy here for the Big O candidate and the plan B company: Believe in the Brother®

Written By Brother® on February 23rd, 2008 @ 1:16 pm