In The New York Times Mazine: Stardoll

DRESSING UP
It’s just like paper paper dolls — only digital, global, mercantile and branded.

In Consumed, head of Stardoll.com Mattias Miksche an answer to anyone made uncomfortable by commercialization in this girls’ world. “We have a list of 1,200 brands our users have asked us for,” he says, from aspirational names like Dior to quotidian ones like the Gap to “the most obscure Ukrainian jeans brand.”

Up next: the ability to design their own digital apparel — and, if they like, sell it.

Read the column in the February 17, 2008, issue of The New York Times Magazine, or right here.

Consumed archive is here, and FAQ is here. Consumed Facebook page is here.