Through a series of clicks that started I’m not sure where, I ended up encountering this post, and this one, about what Esurance (which is an online insurance outfit of some kind) should do about the fans of its ad icon, a cartoon hottie named Erin.
The questions are the usual stuff about how Esurance should leverage the fandom. (“Find someone who can assume the persona of Erin Esurance and engage your clients with experiential marketing.”) But really, isn’t the more interesting question: What are these people thinking?
Are they really, truly fans of Erin Esurance? If so, what is the nature of that fandom, precisely? Is it just kind of kitschy? Or is this page of fan art from DeviantArt — I don’t have it in me to go through the process of seeing the blocked “mature” examples — an indicator? I’m not criticizing anybody here: If you want to draw pictures of an animated advertising mascot in her underwear, you know, that’s really your business.
But I admit I’m more curious about what motivates these fans than I am about what, if anything, Esurance ought to do about it.