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. With Oil and filter change, and women’s cardiovascular health … of course!
Posted by Rob Walker on February 7, 2008
Posted Under: Advertising
Posted Under: Advertising
Perhaps the whole “cause marketing” thing is getting a little out of hand. Promo Magazine reports:
In its first national cause marketing campaign, Jiffy Lube is encouraging women to focus on their cardiovascular health. Jiffy Lube’s “Maintenance Partners for Life” twins the concepts of maintaining heart and vehicle health.
Riiiiight.
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.
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Kim Fellner's book 
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Reader Comments
This is really funny. I think it was a couple years ago, an agency approached me to be part of their pitch to a Jiffy Lube kind of place. (It might have even been Jiffy Lube, I honestly can’t remember.) They wanted me on the team because I’m a woman and the agency was mostly guys and because the objective, as defined by the client, was to find ways to attract more women. A partnership with Martha Stewart was even thrown out as an example of the kinds of ideas they were looking for.
I kinda passed on the job.
Oil pressure, blood pressure, it totally makes sense!
Oooh! “Get your cholesterol tested as often as you change your oil… you do both those things, right? Free cholesterol tests while you get your oil changed.”
I’m sure that would work for both men and women!
(end sarcasm)(.